Reinforcement versus balance response in sequential choice
نویسندگان
چکیده
Psychologists often explore the impact of one act on a subsequent related act. With an eye to the marketing literature, this paper explores two properties of sequential choices that involve the resolution of competing goals. Reinforcement occurs when the goals driving the first choice are made stronger by that choice and result in a congruent subsequent choice. Balance occurs when the first choice satisfies or extinguishes the goals that led to the original decision, producing an incongruent subsequent choice. This review examines a number of psychological frameworks that account for reinforcement or balance responses in sequential choice and identifies theoretically relevant moderating variables that lead to either response.
منابع مشابه
Hold it! The influence of lingering rewards on choice diversification and persistence.
Learning to choose adaptively when faced with uncertain and variable outcomes is a central challenge for decision makers. This study examines repeated choice in dynamic probability learning tasks in which outcome probabilities changed either as a function of the choices participants made or independently of those choices. This presence/absence of sequential choice-outcome dependencies was imple...
متن کاملHuman reversal learning under conditions of certain versus uncertain outcomes
Reversal learning tasks assess behavioral flexibility by requiring subjects to switch from one learned response choice to a different response choice when task contingencies change. This requires both the processing of negative feedback once a learned response is no longer reinforced, and the capacity for flexible response selection. In 2-choice reversal learning tasks, subjects switch between ...
متن کاملThe drift diffusion model as the choice rule in reinforcement learning.
Current reinforcement-learning models often assume simplified decision processes that do not fully reflect the dynamic complexities of choice processes. Conversely, sequential-sampling models of decision making account for both choice accuracy and response time, but assume that decisions are based on static decision values. To combine these two computational models of decision making and learni...
متن کاملCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive control, dissociable on a number of dimensions, such as computational properties, neural substrates, temporal dynamics, and consequences for information processing. At the same time, two forms of reinforcement learning (RL), called Model-Based and Model-Free RL, w...
متن کاملProcedural Determinants of Coding Processes in Pigeons' Memory for Duration
Pigeon’s retention functions for duration samples differ qualitatively in choice and successive delayed-matching-to-sample tasks. This research tested procedures designed to be hybrids of these tasks. In Experiment 1, adding a fixed-interval component to the test phase of the choice procedure did not eliminate the ‘‘respond-short’’ effect that is characteristic of retention functions for durati...
متن کامل